BIMA Webinar Series

Get started here with on demand webinars. Buy one for $35 or save with the full series.

Join us for one or a series of webinars with subject matter experts that can answer your burning questions about building a successful health and beauty brand.  Try one or more as an excellent way to expose you and your team to the valuable content you will experience during BIMA Level 1 and Level 2 courses. Webinars are taught by the same people who lead detailed sessions during both Domestic and International Brand Growth workshops.


  • $35 per class
  • $210 for a series of seven key topics (save $35)

Brands Aren't Born All Grown Up

Patty Schmucker, Founder, Performance branding Services




Giving birth to a beauty brand is the easy part.  Nurturing a health long lasting success is an art.  Join us for an informative session to understand the key success factors in creating a healthy or beauty brand that is poised for success.  

What you will learn:

  • 2 Elements that makes a beauty brand matters
  • 9 Touch points for a sustainable brand
  • 4 steps to build it to scale globally

Don't Just Build It, Protect It

Mark Kremer, CONKLE, Kremer & EngeL PLC




Building a beauty brands without legal protections is like building a house without a foundation.  Not only will the business not stand up, your investment in the company will never bring a return.  Your legal infrastructure is the best investment for success and if ignored can sink your ship. 

What you will learn:

  • Why you can’t be successful without intellectual property
  • How to make wise legal investments
  • Other legal potholes that can cut you off at the knees

Getting the Right Goop in the Jar

Tom Nickel, Advanced Cosmetic Research Laboratories

Branding gets the customer interested in your product but the goop in the jar keeps them coming back.  Join us for the key considerations in selecting a manufacturer, ingredients and packaging.  Learn the importance of pre-market testing and how to build a brand that meets your requirements. 

What you will learn

  • Begin with the end in minds
  • Not all goop is created equally
  • Packaging pitfalls


Price & Size Matters

Patty Schmucker, Performance branding Services

If the product cost $2 to make, what should be the suggested retail price?  What price will I sell this product to a retailer, distributor, or international distributor?  Do I need to be concerned with fluctuations in international currency?   The answers to all these questions and more will be addressed in this power packed session. 

What you will learn:

  • 3 drives for setting pricing
  • 1 reason why US retail prices is the great equalizer
  • All beauty spaces aren’t equal so consider size


Digital Beauty

Lisa Kovner, Kovner & Company

The days of marketing as we have known it is over. The internet has created a level playing field for brand development but both large and small businesses are participating in the grand experiment of digital marketing.  The good news is that both large and small business are getting it right b by understanding how to read the data. 

What you will learn:

  • Why ROR comes before ROI
  • Why digital strategies lead marketing
  • How to think digitally


Operations Can be Fun...Really!

michael gardineer, Command Global Third Party Logistics

So you have made the product and have customers ready to buy.  The operations of the business are where long term relationships are made or broken. Learn how the new options provide smarter and more efficient ways to deliver world class service. 

What you will learn:

  • Learn why operations makes or breaks the customer experience
  • Assessing where to invest your efforts
  • Setting the business up to scale


Show Me The Money


Business like growing children need nourishment.  For a business nourishment comes in the form of money.  Join us for an informative session on how to fund your growing needs for capital to build inventory, provide terms for international customer and purchase a building and equipment as you grow.  

What you will learn: ­

  • Understand how currency moves around the globe
  • Discover government resources to help grow your business
  • Making the banker your friend  

Annual Subscription

The complete webinar series plus regularly updated content


  • Brands Aren't Born All Grown Up
  • Don't Just Build It, Protect It
  • Getting the Right Goop in the Jar
  • Price & Size Matters
  • Digital Beauty
  • Operations Can be Fun... Really!
  • Show Me The Money
  • Plus New Content Added Throughout the Year