Instructors

Patty Schmucker
International Expert

www.AMERICANMADEBEAUTY.com

Patty Schmucker is President and CEO of American Made Beauty and co-founder of American Made Beauty (AMB). Prior to launching AMB, she accumulated significant experience in business management and development, having served as Vice President of Sales, Education and Marketing for Caesar’s Beauty, the second largest distributor for the Aveda Corporation. She also served as National Director of Sales-West for the Aveda Corporation and sat on Aveda’s Advisory Committee from 1985-1998. She launched her own Ayurvedic brand, DoshaCare in 2008.

          During the last decade Patty has been involved with a variety of success stories in the cosmetic industry as an outsourced CEO, with expertise in strategic planning, product development, marketing, sales and education development, operational infrastructure, international expansion and financial management. Patty wrote and currently facilitates the Beauty Industry Market Access Program that has helped over 98 companies develop their international expansion plans resulting in over $28 Million in new export sales.

          Patty earned her Bachelor of Science in Business Management from Pepperdine University’s Graziadio School of Business. She has over 15 years of trade and community board work, and teaching at the Fashion Institute of Design and Merchandising and as a certified trainer with Franklin Covey and The Chopra Center for Well Being.

          In 2015 Patty launched her newest brand, American Made Beauty which is a  digital marketplace to help beauty brands made in American reach consumers domestically and internationally.


Cesar Arellanos
International Trade Expert

www.californiatradealliance.org

Cesar is an expert in international trade and export promotion. He is passionate about helping small businesses develop relationships with foreign importers, distributors and retailers in order to increase their export sales, giving them a competitive edge in the global market.


Lisa Kovner
Digital Expert

www.kovnercompany.com

With 20 years experience, Lisa Kovner's developed a well-rounded expertise in integrated brand marketing of consumer products, beauty, fashion, wellness, pharmaceuticals, and consumer technology. Her experience includes B2C, B2B, experiential marketing, grassroots/WOM, multi-channel retail marketing, promotions and in-store sampling, loyalty programs, interactive, strategic partnerships, event marketing, crisis communications and corporate reputation management. Lisa's a unique blend of creative-type and strategist, continually seeking to develop industry-best solutions to clients’ marketing challenges. With truly global experience, Lisa has directed teams in the U.S., Europe and Asia and has deep experience working with European, Asian and Latin American distributors.
          Lisa designed award-winning results-driven strategies on behalf of and delivered senior counsel to Karuna, Marula Oil, butter LONDON, American Salon magazine, Paul Mitchell, Dermalogica, Hylunia, JuveRest, Harley-Davidson, Rosetta Stone, Boehringer Ingelheim Vetmedica, Nikon, Lexar, Microsoft and more. She is a sought-after speaker at industry meetings, having presented at the Beauty Business Roundtable (BBR), USC School of Management Alumni Club, PROMO Live! and the Minnesota Meeting + Events Expo. Lisa's appeared on AMB Radio and Purse Strings. She's also a member of Beauty Industry West, CEW and Step Up Women's Network.


Mark Kremer
Legal Expert

www.conklelaw.com

Mark Kremer’s practice focuses on litigation and counseling in business, commercial and intellectual property matters including new company growth and product development, risk management and litigation avoidance.

          Mark also has extensive experience in the acquisition of intellectual property portfolios and prosecutes and perfects intellectual property around the world.  He is a regular lecturer on domestic and international intellectual property issues for the Beauty Industry Market Access program.


Tom Nickel
Pricing Expert

Advanced Cosmetic Research Laboratories

For the last 46 years, Tom has been at the epicenter of some of the most successful consumer packaged-goods brands in the market. He has been involved in all aspects of the cosmetic industry manufacturing process from purchasing, private label development and branded marketing. Tom worked with a number of other top cosmetic manufacturers before joining Advanced Cosmetic Research Laboratories (ACRL) 25 years ago. Tom works closely with ACRL's cosmetic chemist and manufacturing team to develop brands in the hair care, skin care, personal care and OTC (over-the-counter) drug market. Tom and ACRL offer customers a reliable partnership in all phases of product development and manufacturing, they have a complete Research and Development Laboratory, Quality Control Laboratory, with broad experience in Chemical and Component Purchasing, Art Design, Printing, Compounding, Filling, Packaging and Shipping.


Marie Roussel
EU Compliance Expert

After having obtained a Master’s degree in International Studies from Adelaide University (Australia) and a Master in Business from Paris University (France), Marie joined EcoMundo in 2009 and developed a strong expertise in EU Regulatory management, including the REACH Regulation for chemicals.

In 2012, Marie launched EcoMundo’s North American branch, from Vancouver, Canada. Today, she mainly assists US, Canadian but also Australian companies in complying with EU Regulations and ensuring secure exports of various products: chemicals, cosmetics, biocides, detergents, etc.

KEY ACHIEVEMENTS - COSMETICS

  • Expert in the profession of Responsible Person under EU Reg. 1223/2009. Speaker at the Food & Drug Administration (FDA) on the making of claims in Europe under the EU Cosmetic Regulation 1223/2009.
  • Speaker at several chapters of the Society of Cosmetic Chemists (SCC): New York, Boston, Toronto, Montréal, Los Angeles on various facets of the EU Cosmetic Regulation 1223/2009.
  • Educational meetings with U.S. companies every year at COSMOPROF North America.
  • Member of the competition jury for the Beauty Awards at BEYOND BEAUTY Paris in 2013.
  • Co-author of the Pocket Cosmet', EcoMundo's practical guide on the EU Cosmetic Regulation.

KEY ACHIEVEMENTS - CHEMICALS
(REACH, SVHC, CLP, SDS, RoHS, etc.)

  • Expert in the profession of Only Representative, under the REACH Regulation.
  • Speaker at Discover Europe Conference (US Commercial Service - Los Angeles 2014).
  • Organization of a US/Canadian Road Show in collaboration with the US Commercial Service and SOCMA to educate companies on the REACH regulation 1907/2006.
  • Presence at various tradeshows: ACHEMA (Germany), CIR conference (Spain), Chemical Watch workshop (Belgium), Pollutec (France), Globe & Americana (Canada), etc.
  • Co-author of EcoMundo's practical fact sheets on EU Chemical Regulations.

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Geoffrey Fitzhugh

Business Development Manager
SENATOR INTERNATIONAL

https://www.senator-international.com/en.html
Geoffrey Fitzhugh is an expert in International Shipping and Logistics.  He can explain the in and outs of International Shipping, customs brokerage and elaborate on ways to limit liability, grow market opportunity and reduce costs when exporting or importing products.  Geoffrey works for the Dependable Companies, one of the largest logistics providers in Los Angeles. www.godependable.com etc.

 


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Mark Morales

Vice President - SBA Business Development Officer

City National Bank

www.cnb.com

Mark Morales is Vice President SBA Business Development Officer for City National Bank. Mark has over 19 years of business banking experience and specializes in SBA financing and loan programs for diverse owned businesses. Mark was recognized by the SBA as the first lender nationwide to fund an SBA loan for an LGBT business, after the historic partnership between the SBA and National Gay and Lesbian Chamber of Commerce (NGLCC) was signed in February 2015. Mark is the 2016 SBA Los Angeles District Office Financial Services Champion of the Year.

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